Vacuuming the way
– From a global TVC to a strong PR partnership

Scope

Media communications
Consulting
TVC & Media Campaign Production

Client

Roborock

It all started with a global TVC and multimedia campaign and led to a strong PR partnership. In 2024 we created the concept and led the production of Roborock’s Black Friday multimedia marketing campaign that spread across multiple markets in Europe and in the US. The nostalgic campaign tapped into current video trends, with a comical twist to stand out from basic Black Friday campaigns. In addition to creating multiple language versions of the TV commercial, we delivered hundreds of versions of varying marketing assets for international use. 

The partnership deepened in November 2024 when Mellakka jumped to the role of PR & communications agency partner in Finland for Roborock.

A film or photo shoot team working in a remote indoor setting, with crew members using cameras and monitors, set up with lighting equipment, in a room with wooden walls and a partially open door.
A family of three sitting on a couch, working on a jigsaw puzzle on a coffee table in a warmly lit living room.
A man with a beard wearing an orange jacket and tan pants is sitting on a teal couch with his legs crossed, holding a coffee mug. Two women with blonde hair are bending over and holding his hands, one in a black sweatshirt and blue jeans, the other in a black and white patterned top. The living room has patterned wallpaper, a large abstract painting, a potted plant, a small side table with a gold lamp, a robot vacuum on the floor, and a blue decorative vase.
A man with glasses looking at his phone in a dimly lit room with large windows and a pool table.

AGENCY:
Mellakka Helsinki

Account lead: Sonja Ahlfors
Concept & strategy: Adele Enersen & Toni Kormano
Creative Director: Toni Kormano
Art Director: Toni Kormano
Copy: Adele Enersen, Toni Kormano & Matti Tuomela
Graphic Design: Toni Kormano
Motion Design: Toni Kormano

CREDITS: ROBOROCK BLACK FRIDAY SPECIAL

CLIENT:
Roborock HK

Nordic communication manager: Belinda Chan

Production company: N2 Studio
Executive producer: Pyry Itkonen
Producer: Maiju Laaksalo
Production manager: Alex Boman
Ohjaaja: Juho Konstig
DOP: Daniel Lindholm
Focus puller: Henrik Leppänen
Key grip: Aki ruostepuro
Gaffer: Kari Malmio
Valoteknikko: Nixa Iivarinen
Valoteknikko: Karoliina Kärkkäinen
Location manager: Miiku Uotinen
Photographer: Antti Rastivo
Art director: Otto Lume
Art director assistant: Ruut Mantila
Art director assistant: Otso
Wardrobe: Milla Muurimäki
Muah: Aino-Sofia Kojonen
Catering: Catering Guys

Camera: Kamerafirma
Light & Grip: Valofirma

TALENTS
Dad: Moriz Wikström
Mom: Emmi Nquyen
Teenager: Lulu Muurimäki
Cat: Diva

POST PRODUCTION
Edit: Janne Vartia
Grade: Marko Terävä / Post Control Helsinki Oy
Sound: Tuomas Soppela / Post Control Helsinki Oy