Building a Legacy of Quality Sound with Sonos

Mellakka and sound experience pioneer Sonos started working together in 2020. Mellakka has worked as part of Sonos’ Nordic PR team to increase the brand awareness for Sonos in the Finnish market. 

Our mission with Sonos was clear from the start: to position Sonos as the go-to premium sound system in Finnish homes – not just as a product, but as a lifestyle brand that resonates with quality, innovation, and design.

To support Sonos’ business strategy, we’ve transformed their global PR plan into locally powerful and culturally resonant activations. By crafting locally relevant messaging and elevating the brand presence through tailored PR initiatives, we've ensured that Sonos stays top-of-mind among Finnish journalists, consumers, key influencers and music industry people.

We played a key role in introducing new Sonos products to the Finnish market. We’ve coordinated extensive media outreach, managed hands-on product reviews and tests, and driven organic buzz through carefully curated influencer partnerships.

We’ve orchestrated unforgettable launch events and PR activations – intimate gatherings that connected press, creators, and influencers directly with the Sonos experience. These events have received glowing feedback and became key milestones in Sonos’ local brand journey.

Mellakka also handled international press invitations and coordinated participation in global Sonos events, ensuring that Finnish media and influencers are always part of the bigger picture.

As a core part of Sonos’ extended content team in the Nordics, we’ve also helped them by localizing everything from newsletters to website copy and campaign materials – ensuring every word speaks the language of the local audience while staying true to the brand’s global voice.