Riding into the Global Spotlight: Verge Motorcycles Powered By Strategic PR
Mellakka is Verge Motorcycles’ global lead agency, building a strategic communications framework to consistently generate high-value media coverage across automotive, technology, lifestyle and business outlets.
Our strategic objective is to position Verge Motorcycles – an innovative electric superbike manufacturer – as a global leader in high-performance EV motorcycling, driving awareness, credibility and desirability in key markets worldwide. This goal is met by continuously breaking into top-tier international media, supporting product launches and building Verge’s reputation as a pioneer in design and technology.
Together with the client, Mellakka rolls out a yearly global PR plan that combines strategic media outreach with bold storytelling. The work includes global press releases, personalized media pitching, exclusive journalist experiences through test rides and events, strategic participation in major international shows e.g. LA Auto Show, EICMA, IAA Mobility, Slush, and CES, and PR campaigns in partnership with globally recognized organizations and industry leaders.
Mellakka has helped Verge to transform into one of the most talked-about electric motorcycle brands globally, securing coverage in Top Gear, The Verge, Solo Moto, La Repubblica, LA Vanguardia, BBC Science, Welt, Interesting Engineering, Design Milk, Wallpaper, RideApart and more.
Scope: Strategic PR Planning | Communications & Media Relations | Consulting & Coaching
Our collaboration with Verge Motorcycles was also awarded as the Best Communications Work at the renowned PR and communications competition Finnish Comms Awards in 2024.
News Headlines
“Verge, the first motorcycle with vision. Here's the incredible technology.”
“Revolutionary electric superbike manufacturer Verge Motorcycle kicks off UK sales and opens a pop-up store in London.”
“Revolutionazing motorcycling: Verge’s innovative approach.”
“The hubless electric motorcycle with sci-fi style and a great name.”
“Verge TS Pro is a truly revolutionary motorcycle.”
“Verge Motorcycles introduces radar with 6 cameras and artificial intelligence.”
“Meet Verge Motorcycles, the Finnish firm quietly disrupting the EV landscape.”
“Verge Motorcycles light years ahead of the curve.”
“The electric motorcycle that has broken the Guinness record for range on a single charge.”
“2024 Verge TS Pro is a Nordic Motorcycle that Challenges Convention.”
