CACTOS

Thought leadership electrified sales and
helped Cactos achieve a record result

CLIENT: Cactos

YEAR: 2024–

SCOPE:
Media communications
Strategic planning
Consulting

BRIEF: 

Cactos has done pioneering work in Finland in the field of electricity storage, invested in its brand, and taken its first steps in international markets. Cactos had already received media attention, but the goal was to systematically increase it further to boost brand awareness, drive sales, and establish itself as a thought leader in the industry.

APPROACH:

We first created a strategic communication plan that brainstormed unexpected and interesting angles from the often-perceived-as-boring energy sector to highlight Cactos. We then began systematically developing and pitching story angles to the media. To date, our work has included, among other things, highly visible newspaper articles and interviews, organizing media factory visits, drafting various texts, analyzing media visibility, and also mapping and pitching to the Swedish media landscape.

HIGHLIGHTS:

The diligent and savvy PR efforts have led to amazing results. With the continuous growth of thought leadership, ever-increasing media visibility, and a remarkable surge in sales, Cactos has achieved its biggest ever result in 2025 and is well on its way towards international markets. And that for sure is something to celebrate.